What baby names reveal about American and British society (2025)

A squalling infant is put into your arms. As you admire this small person, you begin to wonder what the future has in store. Will she be shy or outgoing? Studious or lazy? Will she have an artistic streak or a rebellious one? As you ponder these questions, the doctor asks another, more urgent, one: what will you call the baby?

Taken individually, each name selection is shaped by a constellation of factors, including family history and the baby’s demeanour. (Judging from online forums, new parents worry deeply about whether or not their babies suit their moniker.) But, taken together, names can reveal broad social trends. Unlike surnames, first names are subject to the fashions and linguistic shifts of the time; they are manifestations of popular culture. For that reason, names are worthy of study.

The Economist analysed the first names of almost 400m people born in America and Britain in the past 143 years. We looked at which were popular and their connotations; we considered how diverse the names were and the rate at which trends have come and gone. The results are striking. Our study revealed that the countries on both sides of the Atlantic are becoming more interested in money and power (see chart below), as culture becomes more fragmented and dynamic.

Historically, studying what a name evokes has been hard to quantify, but artificial intelligence offers a method of doing so. “What word follows…” is the problem large language models (LLMs) were made to solve. These models, trained on enormous corpora of text, can reveal clusters of associations. So we enlisted an LLM to provide the top five connotations of all popular names. Our prompts—more than 30,000 of them—produced 7,439 unique descriptors, including “purity”, “warrior” and “socially awkward”. (Ironically the most popular description was “unique”, tied to 12,124 different names.)

When it comes to traits, our study found that parents increasingly care about appearances. (Surprisingly, brains are becoming less fashionable for children. Names associated with cleverness—such as Raynard—are down six percentage points from 2000.) Names associated with beauty became more popular in recent decades. Almost 30% of names in England and Wales bear that connotation; over 30% of names in America do, too, up 3.2 percentage points from 2000.

Parents especially care about highlighting this trait for their daughters. Every girls’ name in the top ten—including the top three (Olivia, Emma and Charlotte in America and Olivia, Amelia and Isla in Britain)—connotes “elegance” or some variation thereof. Of the top 100 boys’ names in America, only one, Beau, carries associations of handsomeness.

If beauty is desired in girls, brawn has muscled into male names: 70% of boys in America and 55% of boys in Britain have a name that evokes powerfulness. (The most popular boys’ names in America, Liam and Noah, are associated with strength.) Another category that has gained prominence since 2000 is wealth, as parents buy into brands that evoke prosperity, such as Aston and Audi, disregarding King Solomon’s advice: “A good name is to be chosen rather than great riches.”

Even though almost a third of Americans and nearly 40% of Britons profess no religious affiliation, names from scripture have endured. In some cases, this is probably because people do not realise the origin of the name in question. Even so, names with religious links remain popular: roughly 15% of those in America have them. For boys, Elijah, Jacob and James are among the chosen ones; for girls, Abigail, Hannah and Sarah are revered. In Britain, such names are seeing an upswing. In 2023 Muhammad was the most popular name for boys in England and Wales, given to more than 4,600 infants, or 1.7% of boys.

Unsurprisingly, in both countries name trends have been shaped by immigration. In America the pool of names shrank after the Immigration Act of 1924, which capped the number of people allowed entry; it expanded once limits were loosened in 1965. At that point, there were 10,841 names in America. By 2023, the last year in our data set, there were 28,945 unique ones given to five or more people, compared with 22,680 in 1990, despite fewer children being born.

Yet historical names data probably tell only a partial story. In the past, migrants coming to America and Britain often felt pressure to adapt or discard names that sounded too foreign; as both countries have become more ethnically diverse and tolerant, the range of names has grown wider. Today many parents proudly select a name that preserves their cultural identity, seeing it as a statement of belonging rather than an obstacle to integration. In America names linked to Spanish, such as José and Diego, have surged in popularity, as have names linked to Arabic in Britain—Eesa and Sami, for example.

Other factors have contributed to the greater range of names enjoyed by children today. In 1948 nearly a third of American children received one of the 20 most popular names; today parents may prefer to pick something more individualistic than conventional. The vogue for “dictionary names”—ie, words from the dictionary such as Crimson or Summer—has deepened the pool, as has the use of surnames as first names (Archer, for instance).

What did you just call me?

Yet the internet has probably also contributed to a splintering of popularity. As we studied which names were chosen from year to year, we found that the speed at which trendy names come and go is much faster today than it was even half a century ago. The jumps and dives in popular names are more evenly spread, too.

This may be because the internet furnishes parents with more information and sources of inspiration than ever before. Jennifer Moss, the founder and boss of Babynames.com, a website, says near-real-time popularity data are driving faster churn in names, as parents see a name racing up the charts and avoid it, rather than risk having a child share a classroom with five Olivias or eight Noahs. Parents also use internet genealogy services to uncover names that are so old as to be nearly out of use. Discovering an obscure Scottish great-grandmother, for instance, can inspire parents to revive her name or surname for a child’s first name.

In America no name has come close to matching the Linda boom of 1947, set off by Jack Lawrence’s song of that name and Linda Darnell, a popular actress. The name was given to nearly 100,000 girls—or 5.6%, up from 3.4% the preceding year. The Linda spike is remarkable for another reason: in percentage terms, no names are nearly as popular now as Linda was then.

However, parents may find that it is not their selection that will matter as much as the name conferred by future friends and detractors. “A good name will wear out; a bad one may be turned,” wrote Johann Georg Zimmermann, a Swiss philosopher. But “a nickname lasts for ever”.■